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On Sunday, October 20, reality star and Kylie Cosmetics founder, 27, made an unexpected appearance at the Sprinter Fruit Stand pop-up event in New York City to promote her canned vodka soda brand, Sprinter. The event coincided with the Food Network's New York City Wine & Food Festival, where Sprinter was also featured throughout the weekend.
Wearing a form-fitting navy blue dress, Jenner was spotted sipping on the grapefruit-flavored Sprinter vodka soda. Fans who attended the pop-up were treated to drinks, branded Sprinter merchandise, stickers, and both sweet and savory snacks. "Thank youuuu to everyone that stopped by the @drinksprinter pop up in nycccc this weekend," Jenner expressed on Instagram after the event.
Jenner's Sprinter line, launched nationwide in March, offers vodka sodas in flavors like black cherry, peach, grapefruit, and lime. Each can contains 100 calories, 4.5% alcohol by volume (ABV), and no added sugars. Jenner collaborated with drink development expert Chandra Richter for a year to create the product.
At the time of Sprinter's launch, Jenner praised its bold branding and flavor, saying, "Sprinter has a distinctive and fun branding that captures the spirit of enjoying time with friends. It's the best tasting vodka soda I've ever had—and I've tried a lot!"
In addition to Sprinter, Jenner has ventured into fashion with her clothing line, Khy. Her work with Khy earned her the WSJ Magazine Brand Innovator of the Year award. In a November 2023 interview with Vogue, she shared how hands-on she is with the brand's creative process.
"I've been involved from the very beginning," Jenner said. "From the original concept to designing and collaborating with other designers, to choosing fabrics and colors. I'm present at every fitting." She also oversees the brand's marketing. "As the creative director, every Instagram post or video has been personally edited and posted by me," she added, emphasizing her role in shaping Khy's image.
With her growing business ventures, Jenner continues to expand her influence beyond reality TV, building her presence in both the beverage and fashion industries.
