NETFLIX’S ASIA-PACIFIC FILM VIEWERSHIP RISES 20% IN 2024, DRIVEN BY LOCAL TITLES AND STRATEGIC INVESTMENTS
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Netflix’s film viewership in the Asia-Pacific region increased by nearly 20% in 2024, reflecting the platform’s growing success in tapping into local stories. In the streamer’s most recent APAC Showcase in Tokyo, APAC VP of Content (outside Korea) Minyoung Kim revealed that over 100 titles from the region made it into Netflix’s worldwide top 10 of non-English titles last year. They comprised high-performing titles like Korea’s Uprising, Indonesia’s The Shadow Strays, and Japan’s City Hunter, which also drove a 900% increase in sales of the original manga.