Photo Credit: Boombayah
Blackpink, the South Korean girl group, has once again made history with the release of their music video for "How You Like That." The video, which premiered on June 26, 2020, has shattered multiple YouTube records, underscoring the group's global popularity and the explosive growth of K-pop on the international stage.
Upon its release, "How You Like That" quickly became the most viewed YouTube video within the first 24 hours, amassing an astonishing 86.3 million views. This achievement broke the previous record held by BTS's "Boy With Luv," which had garnered 74.6 million views in the same timeframe. Additionally, the video set records for the most premieres, drawing in over 1.66 million concurrent viewers as it debuted, surpassing the previous peak set by another K-pop group, BTS, for their video "ON." These milestones reflect Blackpink's immense fanbase, known as Blinks, and their dedicated efforts to support the group.
The rapid rise in views was bolstered by a well-orchestrated promotional campaign that included teasers, social media engagement, and coordinated streaming efforts by fans. Blackpink's management company, YG Entertainment, strategically released snippets and behind-the-scenes footage in the days leading up to the official premiere, creating a buzz and ensuring that fans were eagerly awaiting the release. This strategy not only heightened anticipation but also maximized the initial burst of views that propelled the video to its record-breaking status.
The success of "How You Like That" is also indicative of the broader trend of K-pop's increasing influence on global music markets. Blackpink has been at the forefront of this movement, with their music blending catchy hooks, dynamic choreography, and visually stunning music videos that appeal to a wide international audience. Their ability to break records on platforms like YouTube highlights the shift in how music is consumed and the growing importance of digital platforms in the music industry.
Moreover, Blackpink's achievements with "How You Like That" extend beyond YouTube. The song topped numerous international charts, including iTunes in over 60 countries and the Billboard Global 200. It also set new benchmarks on streaming services such as Spotify, where it quickly amassed millions of streams. This cross-platform success demonstrates the group's versatility and the widespread appeal of their music.
The release of "How You Like That" and its subsequent record-breaking performance underscore Blackpink's status as a global music powerhouse. Their ability to continuously set new records and reach unprecedented heights speaks to their talent, hard work, and the unwavering support of their fans. As Blackpink continues to push the boundaries of what's possible in the music industry, they are not only setting new standards for K-pop but also redefining global pop music for a new generation. The impact of their achievements with "How You Like That" will undoubtedly be felt for years to come, marking a significant milestone in the ever-evolving landscape of global music.
