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The 2025 British Grand Prix was a celebration of speed, history, and imagination, capped off with a bold creative twist: a set of LEGO-built podium trophies. The iconic RAC Trophy, traditionally awarded to the winner at Silverstone, was reimagined brick by brick in a special collaboration between Formula 1 and LEGO—cementing the 75th anniversary of the first-ever F1 Grand Prix with a modern tribute to tradition.
The mastermind behind the project, LEGO designer Samuel Liltorp Johnson, didn’t start with a blank slate. Instead, he worked closely with F1 and Silverstone to honor the legacy of the event by replicating the original designs of the British GP trophies. The winner’s trophy, presented to McLaren’s Lando Norris, was built from 2,717 LEGO bricks, weighed over 2kg, and took more than 210 hours to complete by a dedicated team of seven builders.
“It’s probably the closest that F1 has to something like the FIFA World Cup [trophy]. So to get to do that is pretty cool,” said Liltorp Johnson. “These moments are special and they will inspire the next generation—which in my heart is my purpose as a LEGO designer.”
For F1, this partnership continues to push creative boundaries. After the success of the LEGO car parade at the Miami Grand Prix, where drivers raced drivable brick-built replicas, the trophy initiative offered a meaningful extension. F1 Chief Commercial Officer Emily Prazer emphasized that the aim wasn’t novelty for its own sake, but authenticity and impact.
“Everything that LEGO has done has been super authentic to our sport,” Prazer said. “The RAC trophy is heritage—it’s part of the race, it’s everything. This activation perfectly blends tradition with creativity.”
LEGO’s Chief Product and Marketing Officer Julia Goldin echoed the sentiment. “We’re not jumping after everything—we’re very selective,” she said. “We want to bring value to fans and honor the sport in ways only LEGO can.”
The result? A one-of-a-kind tribute that didn’t just honor the past but engaged a new generation of fans. The Brick Awards proved that even in a sport driven by cutting-edge technology, there’s still room for imagination, craftsmanship, and a few thousand colorful bricks.
