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Facebook is actively recruiting top-tier digital creators, offering them $3,000 per month to post content on its platform through its "Content Fast Track" program. The social media giant, boasting over 3 billion users, is targeting influencers who command more than a million followers on competitor video sites, specifically citing Instagram, TikTok, and YouTube in its program announcement. This initiative follows Meta's revelation that its parent company paid out nearly $3 billion to creators across all its monetization programs in 2025.
"You're always following audiences as a creator and so this doesn't fix it," said Jordan Schwarzenberger, manager of content creators the Sidemen. "I love Facebook and I love Meta and what they do, but this feels like a bit of a desperate move.”
According to a statement from Meta, the Creator Fast Track programme is for "established creators who are new to or rediscovering Facebook".
Applicants will have to prove they have over a million followers on TikTok, YouTube or Instagram, and post 15 reels, or short videos, a month. Accounts with fewer than a million followers on other platforms can earn up to $1,000 a month.
Facebook will pay $3,000 a month for 15 reels uploaded, which amounts to $200 per video. Creators will also get access to Facebook's monetisation programme which pays based on factors such as the number of views they get or how long people view for.
It is currently only available for creators in the US and Canada, and will pay out for a maximum of three months.
