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Love Island USA has issued a public plea urging viewers to show kindness to contestants amid growing online criticism. On Tuesday, June 24, Peacock aired an on-screen message during the episode stating, "The keyword in love island is love. We love our fans. We love our islanders. We don't love cyber bullying, harassment or hate."
The warning follows an increase in negative discourse surrounding Season 7, especially after the elimination of contestants Jeremiah Brown and Hannah Fields. Their exit, determined by fellow islanders after a public vote, sparked backlash online, with some viewers directing harsh comments at Ace Greene, accusing him of orchestrating Jeremiah's exit for competitive advantage.
In an official statement shared on X, the show reiterated its message: "We appreciate the fans, the passion for the series, and the amazing group of Islanders who are sharing their summer with us. Please just remember they're real people — so let's be kind and spread the love!"
Host Ariana Madix also addressed the situation during the June 21 Aftersun episode. "Love Island has the best fans across the entire globe. Passionate — and I love that," she said. However, she warned against harmful behavior online, adding, "Don't be contacting people's families. Don't be doxing people. Don't be going on islanders' pages and saying rude things."
She encouraged fans to reflect before posting, noting, "You still have time to delete all of that, because the islanders don't have their phones. So we're giving you a chance... Be nice. Please be nice, or I'll come find you."
The show's call for compassion was echoed by Noah Sheline, ex-boyfriend of contestant Huda Mustafa. Amid backlash against her, Sheline defended Mustafa in a June 16 TikTok story, writing, "At the end of the day I hope everyone remembers we're human." He added, "She has a daughter, and a life," urging viewers to consider the mental health implications for both Mustafa and their child.
As Love Island USA continues to gain viewership—with 39% of this season's audience being new and surpassing 1 billion minutes watched across nine episodes—producers remind fans that the show is built on connection and entertainment, not hate.
New episodes air nightly, excluding Wednesdays, on Peacock.
