CHINA’S SATELLITE TV INITIATIVE IN AFRICA, A MIXED SUCCESS

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China’s ambitious “10,000 Villages Project” aimed to bolster its soft power in Africa by providing satellite TV access to over 10,000 remote villages across 23 African countries. Launched nearly a decade ago by Chinese President Xi Jinping, the project was part of China’s broader strategy to strengthen ties with Africa through infrastructure and media initiatives. StarTimes, a major Chinese media company operating in Africa since 2008, was tasked with implementing this project.







