APPLE AND GOOGLE TO COMMIT TO NEW UK APP STORE RULES
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In response to the UK markets regulator, Apple and Google have agreed to new app-store rules designed to level the playing field for developers. Key commitments include avoiding preferential treatment of in-house apps and greater transparency on how apps are vetted and listed. The concessions follow the CMA’s (Competition and Markets Authority) finding seven months ago that the companies collectively form an “effective duopoly” in the UK.
The CMA's head Sarah Cardell said the proposed commitments "will boost the UK's app economy" and were the first of many measures.
"The ability to secure immediate commitments from Apple and Google reflects the unique flexibility of the UK digital markets competition regime and offers a practical route to swiftly address the concerns we've identified," she said.







