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Ariana Grande has landed a new role as an ambassador for Swarovski. The 31-year-old singer will be the face of the brand, starting with its 2024 holiday campaign.
Grande expressed her excitement in a press release, stating, "I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."
Swarovski's global creative director, Giovanna Engelbert, praised Grande, saying, "Ariana's charisma and positive energy resonate with Swarovski's essence of bringing joy to the world. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together."
Grande has had a busy year. In March, she released her seventh studio album, "Eternal Sunshine." Tracks like "We Can't Be Friends" and "yes, and?" topped the charts. Celebrating the album's one-month anniversary on Instagram in April, Grande wrote, "I cannot wait for everything that is yet to come within this eternal sunshine cycle (that has only just begun & may it never end)."
In addition to her music, Grande is set to play Glinda in the highly anticipated Wicked movie, co-starring Cynthia Erivo as Elphaba. The musical adaptation will hit theaters on November 22.
During a two-part conversation on the Podcrushed podcast, Grande reflected on her friendship with Erivo, saying, "I was a different person before befriending her. I hope we learned a lot from each other, but I learned so much as a person from her. And she loves hard. She is a Capricorn, and she loves hard and honestly and right. There's something baked into these roles where you're so different from one another that you never know how it can go when you're sharing this experience in a very big way."
