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Blake Lively is set to debut her own hair care line, Blake Brown, exclusively at Target on August 4. The collection includes a range of eight products: two shampoo and conditioner sets, various hair masks, a dry shampoo and a mousse.
Lively's journey to creating Blake Brown is deeply personal. In a July 31 Instagram post, she humorously highlighted the significance of her hair, saying, "Ever since I was a kid...the single most identifiable part about me has always been my personalit—no? Not my personality? Oh... My hair." She revealed that her new venture took seven years to develop, with obsessive attention to detail.
The name Blake Brown is a tribute to her late father, Ernie Lively, who changed his last name from Brown to Lively when he married Blake's mother, Elaine. Despite her father's name change, Lively wanted to honor him through her brand. The inspiration for the product line comes from her extensive experience with hair styling and damage due to her acting career. "My hair was just so damaged and destroyed," she told Vogue.
Blake Brown's product range reflects Lively's personal hair care philosophy. She explained her preference for hair masks over traditional conditioner, a practice she adopted 20 years ago. Emphasizing her desire to create high-quality, affordable products she said, "I wanted something that was more affordable but had the same salon/red carpet performance... turns out highest quality is most expensive, who knew?" She also prioritized sustainability and safety, ensuring that the products are cruelty-free and free of sulfates, silicones, parabens, and synthetic dyes.
The minimalist, rustic bottle design of Blake Brown products is another point of pride for Lively. She noted that the copper and bronze geometric bottles, made from 100% PCR materials, were designed to be aesthetically pleasing and stackable. "I wanted it to look beautiful in your home...I really appreciate when people respect me, and I just wanted to really respect whoever would be buying this," she told PEOPLE.
Blake Brown, priced between $18.99 and $24.99, aims to cater to a broad audience, including her own family. Lively mentioned that everyone in her household, from her husband Ryan Reynolds to their children, can use the products. "Everything in my life, whether I want to be shared or not, is shared with my family...I feel like I should just rip the Band-Aid and move to a commune already," she joked.
