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Blake Lively's style has blossomed into a floral fashion statement. The 36-year-old actress transformed New York City's streets into her personal runway this past weekend, showcasing flower-themed outfits while promoting her new film, It Ends with Us, where she stars as a florist named Lily Bloom.

Lively's floral aesthetic extended beyond movie promotions to events for her beverage brands, Betty Buzz and Betty Booze, as well as her new hair care line, Blake Brown. The weekend's style showcase began on Saturday, August 3, with an impressive four outfit changes. For daytime press engagements, she sported a Chanel blue-and-white floral tee paired with matching blue floral pants. She completed the look with a rhinestone-embellished flower-shaped purse and nail art featuring a minimalist watercolor design of purple flowers, courtesy of her go-to manicurist Elle Gerstein.

Later, at a party for Betty Buzz, Lively stunned in a hot pink minidress and matching coat by Dauphinette, both adorned with floral accents. She elevated the ensemble with colorful flowers braided into her hair, pink pumps, and green gemstone earrings. That evening, she was seen in a Versace Strawberry Garden motif devoré slip mini dress, paired with matching tights and red and black strappy heels from the resort 2025 collection.

Continuing her floral theme, Lively donned a minidress adorned with deep purple, orange, yellow, and white flowers. She accessorized with strappy stilettos and purple beaded earrings, styling her hair in a sleek high ponytail instead of her signature voluminous waves.

On Sunday, August 4, she dazzled in a black-and-white polka dot halter dress by Christopher John Rogers, worn partially unbuttoned to reveal colorful floral-patterned pants underneath. A matching floral cape added a dramatic touch.

To close out the weekend, Lively opted for a casual yet glamorous outfit by Versace, featuring an enamel floral mesh top and jeans with metal and pearl embroidery from the spring/summer 2024 collection. A pink '90s vintage logo ribbed bralette and briefs peeked out, completing the chic look.

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