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It Ends With Us's director and star has employed a crisis public relations manager amid reports of a falling out between the cast members Blake Lively and Justin Baldoni.
E! News has revealed that the director and star of the recently released romance movie It Ends With Us, which co-stars Blake Lively, has recruited Melissa Nathan as a crisis public relations manager. This comes amid rumors that tensions within the cast are still present.
The Agency Group's owner, Nathan, has previously worked with well-known clients like Drake, Logan Paul, Johnny Depp, and others. The new hire comes after accusations of tension between Baldoni, 40, and Lively, 36, who also acted as a producer on the movie, during the press tour for the film, which is based on the best-selling book by Colleen Hoover.
Despite being the director and one of the male leads in the movie, Baldoni has not been doing press or appearing for red carpet pictures with his costars, including Lively, Brandon Sklenar, Jenny Slate, and Isabela Ferrer. This has led to a lot of the rumors. Perceptive fans also saw that the actors follow Lively on social media instead of Baldoni.
Baldoni has also stated he has no plans to return to helm a follow-up to Hoover's novel It Starts With Us, despite the fact he has been preoccupied with solo project promotion.
Baldoni said, "I think there are better people for that one," during the film's August 6 premiere on Entertainment Tonight. "I think Blake Lively's ready to direct, that's what I think."
In an August 12 interview with ELLE Canada, Baldoni also alluded to creative disagreements on site, saying, "There are all these things that happen every day on set, there's always friction that happens when you make a movie like this." Ultimately, I think that friction is what ultimately produces exquisite art. Friction is necessary for everything in life to grow.
Lively, meanwhile, also talked about the creative conflicts that arose during filming, revealing that she had to argue for the inclusion of Lana Del Rey's song "Cherry" in the movie because some people didn't think it fit the movie's tone.
However, an insider with direct knowledge of the matter told E! News in reaction to rumors regarding the film's behind-the-scenes changes, "There are often several cuts during the post-production process and it's the very nature of post-production." Furthermore, everyone was in total agreement that the movie's final edit is its best version.
