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In a recent social media post, Justin Bieber assured his fans of that, at least. Prior to the clothing brand's official January 2019 launch, Justin cofounded it with former stylist Ryan Good in 2018. Justin recently revealed that he has severed his relationship with Drew House.
A screenshot from Drew House's page was superimposed on Justin's April 10 Instagram Story post, which read, "I, Justin Bieber, am no longer involved in this brand." "Drewhouse [sic] is not a representation of my life, family, or myself."
In addition to urging his followers to avoid interacting with the brand, Justin—who in August welcomed a 7-month-old son named Jack Blues with wife Hailey Bieber—even placed ex-partners over the brand's profile picture on his Story.
The 30-year-old went on, "If you're rocking with me, the human Justin Bieber." "Avoid spending money on Drewhouse."
A reference to Justin's middle name, Drew House, offers primarily unisex apparel, such as sweatsuits, T-shirts, and slippers, typically featuring the brand's recognizable smiley face emblem.
The last time Justin was spotted wearing his brand was at a Rhode Beauty event with Hailey in 2023. That year, he even used a Drew House advertisement to give his partner and longtime stylist a birthday shoutout.
Justin wrote, "Happy Birthday to my brother," in the March 13 post that year. “Hard to believe that we just keep getting close. LOVE YOU, BRO.”
Although the singer of "Sorry" has formally severed his relationship with the company, his partner Ryan has previously made it clear that Justin was involved in "every" facet of Drew House, from conception to launch.
Ryan told GQ in 2019 that "he called me over to his house and said, 'This is what I want to do, and I want you to creative direct it,' and hit me with the idea of what we should do, pretty simply and pretty specific but pretty in-depth." He has excellent instincts. In addition to his influence, one of our brand's most useful assets is his genuine sense of style.
However, Ryan pointed out that Justin and Hailey's fame as style icons undoubtedly helped. the brand, too, adding, “It's cool, him and his wife and their impact on fashion from an eyeball standpoint.”
