"It's terrifying for me," the 30-year-old singer told GQ. "I've never done anything like that. It feels like a Sasquatch sighting. Everyone's going to call the cops and say, 'We saw Bigfoot out here.' Or maybe, Averagefoot."
The shoot took place in Utah and was photographed by Theo Wenner. In preparation, Malone confessed he tried to gain muscle but did not succeed as planned. Instead, he turned to comfort food. "I just ate a lot of fried chicken," he laughed.
Despite the nerves, Malone found confidence in his favorite SKIMS pieces. "It was really a lot of fun. It made me feel like a handsome son of a bitch," he said. "Hopefully I get a text from a bunch of ladies."
The campaign showcases the Realtree-print collection, which features relaxed-fit tops, bottoms, and underwear in a limited-edition camouflage design. For Malone, the print was a natural fit. "I love Realtree camouflage. I love camouflage in general. Some people are passionate about building spaceships, and I just really like camouflage and anything in that style," he explained.
Malone's appearance follows other major celebrity campaigns for SKIMS this year. Patrick Schwarzenegger and Abby Champion, BLACKPINK's ROSÉ, and Kris Jenner have all represented the brand. SKIMS has also expanded beyond clothing, introducing its first beauty-adjacent product, the Seamless Sculpt Face Wrap.
The face wrap, created to support the jaw with a snug collage-infused fabric, quickly went viral for its unusual look. Some compared it to the special effects in Death Becomes Her, while others thought of Hannibal Lecter's mask. Actor Anthony Hopkins even joined the fun by modeling it on Instagram, jokingly referencing his famous role in The Silence of the Lambs. "Thank you, Kim. Don't be afraid to come over for dinner," Hopkins wrote to Kim Kardashian and SKIMS.
