Photo Credit: Jason Allen/AP
Donald Trump says he wants to hold a major campaign event at New York’s Madison Square Garden featuring Black hip-hop artists and athletes. Aides speak of Trump making appearances in Chicago, Detroit and Atlanta with leaders of color and realigning American politics by flipping Democratic constituencies.
But five months before the first general election votes are cast, the former president’s campaign has little apparent organization to show for its ambitious plans.
His campaign removed its point person for coalitions and has not announced a replacement. The Republican Party’s minority outreach offices across the country have been shuttered and replaced by businesses that include a check-cashing store, an ice cream shop and a sex-toy store. Campaign officials acknowledge they are weeks away from rolling out any targeted programs.
The presumptive Republican presidential nominee has struggled to navigate a messy transition into the November election, plagued by staffing issues, personal legal troubles and the “Make America Great Again” movement’s disdain for “ identity politics.” There are signs of frustration on the ground, where Republicans believe Trump has a real opportunity to cut into Democratic President Joe Biden’s advantages with voters of color.
“To be quite honest, the Republican Party does not have a cohesive engagement plan for Black communities,” said Darrell Scott, a Black pastor and longtime Trump ally who co-founded the National Diversity Coalition for Trump in 2016. “What it has are conservatives in communities of color who have taken it upon themselves to head our own initiatives.”
On-the-ground organizing has long been a hallmark of successful presidential campaigns, which typically invest tremendous resources into identifying would-be supporters and ensuring they vote. The task may be even more critical this fall given how few voters are excited about the Biden-Trump rematch.
