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As the United States approaches its January 19, 2025, deadline for TikTok's Chinese parent company, ByteDance, to sell its US operations or face a nationwide ban, speculation and debates surrounding the platform's future have escalated. TikTok, which has over 170 million users in the US, is under scrutiny due to national security concerns. The app's potential shutdown has left its users, primarily from Gen Z and Gen Alpha, in a state of uncertainty.
Reports surfaced suggesting that Elon Musk, CEO of X, Tesla, and SpaceX, might acquire TikTok's US operations to keep the platform running. According to Bloomberg, Chinese officials were considering selling TikTok to Musk due to his close ties with Donald Trump and his extensive business experience in China. However, TikTok dismissed these claims, with a spokesperson telling BBC News, "We can't be expected to comment on pure fiction."
Amid the Musk rumors, YouTube sensation MrBeast, known for his viral challenges and philanthropic endeavors, jokingly weighed in on X, saying, "Okay fine, I'll buy TikTok so it doesn't get banned." The tweet instantly went viral, igniting speculation about whether the popular content creator could seriously step in to save the app.
TikTok has long faced pressure from US lawmakers who argue that the app could be used to share user data with the Chinese government, a claim ByteDance has repeatedly denied. The US Supreme Court's decision in December 2022 mandated that TikTok be sold to a non-Chinese entity to avoid being banned. With this deadline looming, the platform's fate hangs in the balance, leaving millions of American users and creators anxious.
Elon Musk's potential involvement has drawn attention due to his history of acquiring influential platforms, including his $44 billion purchase of Twitter in 2022. Musk has previously expressed opposition to banning TikTok, describing such actions as "contrary to freedom of speech and expression." Meanwhile, MrBeast's hypothetical purchase would present a different dynamic, leveraging his massive following and expertise in online content to keep TikTok operational.
As TikTok's future remains uncertain, alternative platforms like Xiaohongshu (RedNote) have started to rise, capitalizing on users' anxiety about losing their favorite app. For now, the world watches as names like Musk and MrBeast circulate, wondering if either will step forward to rescue the platform.