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Suspected militants have ambushed Indian soldiers in the Kathua district of Indian-administered Jammu and Kashmir leaving five soldiers dead while others remained got injured.
The soldiers in military vehicles came under fire from militants hiding in a nearby hill, according to initial reports.
Reinforcements arrived quickly and a search operation was launched to track down the attackers, officials said.
Kashmir has seen an armed insurgency against Indian rule since 1989, but violence has waned in recent years.
Monday afternoon's attack in Jammu marks a month of increasing violence in the region.
Last month, nine people died and 33 were injured after suspected militants fired on a bus carrying Hindu pilgrims in the area.
"The counter-terrorist operations are underway, and our soldiers are determined to usher in peace and order in the region," Defence Minister Rajnath Singh said on X.
Reports say the militants - their exact number unknown - launched an attack in an area flanked by a hill on one side and a steep slope on the other. They descended from the hillside, targeting primarily one truck.
Five soldiers were also injured in the attack, officials said.
Since June, there have been seven attacks reported in the relatively peaceful Jammu region.
The latest attack marks the second major incident in Kathua district in a month and the second assault on the army in Jammu within two days.
On 11 June, a soldier and two suspected militants died in a shootout in Kathua. On Sunday, another soldier was injured in an attack on an army camp in Rajouri district in Jammu.
The Himalayan region of Kashmir has been a flashpoint between India and Pakistan for decades.
Since 1947, the nuclear-armed neighbours have fought two wars over the Muslim-majority territory, which both claim in full but control in part.
While Delhi accuses Islamabad of harbouring militants and disrupting peace in the region, Pakistan has subsequently denied these charges.
Lewis Musonye