DISNEY PLUS EXPANDS EUROPEAN STRATEGY WITH NEW RAI CONTENT DEAL
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Disney Plus has taken another step in strengthening its European content strategy through a new agreement with Italian state broadcaster RAI. The deal, announced Tuesday, will bring a curated selection of RAI’s scripted and unscripted programming to the streaming platform, further broadening its local content offering in Italy.
Under the agreement, several well known RAI shows will become available to Disney Plus subscribers shortly after their original broadcast. Among the unscripted titles included are the talk show Belve, hosted by Francesca Fagnani, and the game show
The Floor Ne rimarrà solo uno, currently hosted by Paola Perego and Gabriele Vagnato. These programs will be made available for streaming starting the day after they air on RAI 2, giving audiences faster access to popular domestic programming.







