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When Gwen Stefani sang about bathing in luxury, she probably didn't imagine a world where that idea would be taken quite literally—yet here we are, living in a timeline where actress Sydney Sweeney has managed to bottle her bathwater and sell it to the masses. In a move that is equal parts eccentric and genius, Sweeney has once again teamed up with soap brand Dr. Squatch to release a limited edition line of bars infused with her actual bathwater. Yes, you read that correctly. Bathwater.
The soap, humorously dubbed "Sydney's Bathwater Bliss," was unveiled through a cheeky Instagram post that played off her viral Dr. Squatch ad from October, where she seductively addressed "dirty little boys" while soaking in a bubble bath. Apparently, viewers were so enamored they couldn't stop asking about her bathwater. So, she gave the people what they wanted—literally. The announcement came with playful messaging: "You kept asking... so we kept it." And the internet, predictably, lost its mind.
This medium-grit soap promises an aromatic blend of pine, Douglas fir, earthy moss, and a dash of—you guessed it—Sydney's bath essence. The fragrance is described as "a perfect combination of the two best places on the planet: the outdoors and Sydney Sweeney's bathtub." Retailing for just $8, the bar is positioned as a budget-friendly piece of celebrity indulgence. And if that's not wild enough, 100 lucky winners will get a free bar—provided they're over the age of 18, because let's keep this steamy story legal.
Whether this is genius marketing, performance art, or simply peak celebrity culture is anyone's guess. What's certain is that Sydney Sweeney has managed to redefine what it means to be both clean and viral, while leaving audiences both amused and bewildered. If luxury used to mean bottled water, 2025 has clearly upgraded the trend to bottled bathwater. With Sydney leading the charge, who knows what's next? Perfume made from celebrity tears, perhaps?
