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It's not just a movie—it's a movement. A Minecraft Movie has taken UK cinemas by storm, turning screenings into wild, unforgettable experiences where audiences cheer like they're at a rock concert rather than watching a family film.
Based on the beloved sandbox video game, the movie catapults four misfits into the iconic Minecraft Overworld. But it's not just the pixelated adventure on screen that has people talking—it's what's happening in the seats.
Social media is ablaze with videos of fans, many dressed up, shouting lines, clapping wildly, and even tossing popcorn when favorite characters appear. One particular line from Jack Black—"As a child, I yearned for the mines"—has become a rallying cry, echoed in cinemas across the country with the fervor of a football chant.
Cinemas like Reel and Cineworld have issued warnings about "anti-social behaviour," urging fans to keep the volume down and threatening to involve police if needed. But not everyone sees it as trouble.
Phil Clapp of the UK Cinema Association called the reaction "exceptional," noting that while exuberant, most of the fan behavior is good-natured and driven by the need to share moments online. Still, he gently reminded audiences to be mindful of others trying to enjoy the film in peace.
One parent, Liverpool comedian Sam Avery, went viral for sharing his experience seeing the film with his 10-year-old twins. What started as apprehension about noisy teens turned into "the most joyous cinemagoing experience" of his life. When Jack Black's character returned to declare, "I am Steve," Avery said the entire theater erupted in unison—himself included.
Despite lukewarm reviews from critics, A Minecraft Movie has struck gold at the box office, raking in $300 million globally on its opening weekend. That success, in part, is thanks to the incredible energy from its audience—a generation that grew up mining, crafting, and battling Creepers, now watching their world brought to life.
The phenomenon isn't limited to the UK. Reports from US theaters mirror the madness—teens in suits, kids shouting lines, and theatergoers leaving with hoarse voices and wide smiles. It's more The Rocky Horror Picture Show than a typical children's flick, and fans are loving it.
It's chaotic, loud, and occasionally too much—but for many, it's the most fun they've had at the movies in years. And if you don't shout "I am Steve!" when the moment comes? Well, did you even go?
