Host Rita Ora paid tribute to Payne, with whom she collaborated on the 2018 track "For You" for Fifty Shades Freed. Reflecting on his impact, Ora shared, "I just want to take a moment to remember someone very dear to us. We lost him recently, and he was a big part of the MTV world, my world, and many of yours at home, as well as everyone here tonight." She added, "Liam Payne was one of the kindest people I knew. He had the biggest heart and left such a mark on this world."
Taylor Swift continued her streak of global success, taking home awards for Best Artist, Best Live Act, Best U.S. Act, and Best Video for her collaboration with Post Malone on "Fortnight." This song appeared on The Tortured Poet's Department, her 11th studio album released in 2024. Though absent in person, Swift shared her gratitude via video message, as she prepares for the Canadian leg of her Eras Tour. Despite her recent album's farewell track, "So Long, London," Manchester greeted her with enthusiasm.
South African pop and amapiano sensation Tyla also shone brightly, winning Best R&B, Best African Act, and Best Afrobeats, marking a significant recognition for both her and the genre's rising international influence. Meanwhile, K-Pop star LISA claimed the awards for Best Fans and Best Collaboration for her hit "New Woman" with Rosalía.
The 2024 EMAs celebrated not only music's biggest stars but also took time to remember Payne's legacy, highlighting the kindness and joy he brought to the industry.