‘SNEAKERMANIA’ DIRECTOR IMA IDUOZEE SAYS FINNISH TV HAS MORE TO OFFER THAN NORDIC NOIR

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Finland is stepping into the global spotlight with “Sneakermania,” a new eight-episode drama series produced by Helsinki-filmi and set to air on YLE in February 2026. The show introduces a different side of Finnish storytelling, moving away from the brooding detective dramas and Nordic noir thrillers the region has become known for.








