SYDNEY SWEENEY BRA STUNT DRAWS OFFICIAL PUSHBACK AFTER PROMOTION

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The Hollywood Chamber of Commerce has confirmed that Sydney Sweeney did not receive authorization to access or decorate the Hollywood sign after the actor staged a late night promotional stunt involving bras draped across the landmark. The incident, first reported by the Los Angeles Times, has drawn renewed attention to how celebrities use public symbols for commercial campaigns.
According to the report, Sweeney and a small crew traveled into the Hollywood Hills under cover of darkness and strung together bras, hanging them over several letters of the sign. The action was part of a marketing push for a new women's underwear brand. Sweeney later shared video footage of the operation on Instagram, showing the group loading a van with garments before hiking to the site and installing the display.








